Your English teacher and your sports teacher were both excited about the Dior: Jonathan Anderson, the Northern Irish creative director at Dior, was revealed to be the designer of Taylor Swift and her new husband, Travis Kelce's wedding outfits.
Photos have not yet been released, as Swift's team is controlling the timing, but Dior confirmed in a statement that Swift is the first bride for whom Anderson has created a haute couture dress.
The French fashion house was an unexpected choice for the most American wedding on Friday. The union of the American pop star and her NFL superstar husband took place at Madison Square Garden, in the heart of New York City, over the Fourth of July weekend.
According to the visual cues and hidden meanings in Swift's world, this indicated that the singer, whose 2020 documentary was titled Miss Americana, would choose an American designer for her dress. Swift and Kelce wore Ralph Lauren when announcing their engagement last year, the ultimate American Dream seller of New York Fashion Week.
The bride and groom's outfits, created in close collaboration with the couple, were hand-stitched in the Dior atelier in Paris. Their individual shoes, by Christian Louboutin, and Swift's jewelry, by Cartier, were also French.
A Dior haute couture dress is an unexpected choice for Swift, whose megastardom is built on her genius for being relatable. Dior is one of the biggest names in fashion, and Swift is unusual among her peers in pop culture for almost never attending fashion shows. Jonathan Anderson is a high-concept, avant-garde designer; Swift is the ultimate girl next door. However, Swift has been seen with Dior bags several times in the months leading up to the wedding.
The most striking modern element of the announcement was that Dior was equally focused on the couple's wedding outfits as on the bride's focus. Fashion and style are just as important to Kelce, who recently announced a collaboration with Tommy Hilfiger, as they are to Swift.
Dressing the American royal wedding in Dior is a big win. Chanel appointed a new designer, Matthieu Blazy, around the same time Anderson joined Dior, locking the two houses in an obscure but hot rivalry. Chanel won a big victory by dressing Dua Lipa for her wedding last month, but Swift's Dior dress overshadows it in terms of coverage. Next week, the two houses will present their next collections back-to-back at Paris' haute couture fashion week.
