Riz Ahmed, a British actor known for his versatile talent, has recently released a new comedy show on Prime Video titled "Bait". The show, which has been in development for 10 years, reflects Ahmed's struggle as an actor trying to break stereotypes and find his place in the industry.

In the show, Ahmed plays the role of Shah Latif, a struggling actor who unexpectedly finds himself in the casting process for the James Bond role. This opportunity becomes significant not only for Shah but also for his family, who are eager to use this chance to improve their businesses and personal lives.

In an interview, Ahmed discusses his experiences as an actor trying to break stereotypes and find his unique voice in the industry. He also touches on his personal life, including his role as a father and husband, and his passion for comedy.

Ahmed's career is diverse, encompassing roles in films, TV series, and theater. He has worked in various genres, including comedy, drama, sci-fi, and historical dramas. His talent has been recognized with numerous awards, including an Oscar for the short film "The Long Goodbye".

"Bait" is Ahmed's attempt to create a unique and thought-provoking comedy that addresses themes of identity, family, and success. The show is part of Ahmed's ongoing effort to break boundaries and create innovative content that resonates with audiences.